China’s tea culture has a long history, and now many brands of tea market, how to stand out among the many tea brands, consumers are concerned about it? This requires the tea brand to highlight their own personality and culture.
in the current process of some tea to join the brand construction, a lot of tea enterprises affected by some theories, mistakenly believe that the brand is the basis of survival products, the brand is more important than products, by the impact of this idea, the lack of ideological warfare system of brand in the shaping process, only to rack their brains to create brand personality, refining the core value of brand, enhance brand image and so on, while ignoring the quality of products and innovation, the lack of planning and construction of the system, which leads to the product homogenization phenomenon is serious, the product style is not clear, do not have their own brand has always been outstanding personality and culture, it is difficult to arouse consumer interest.
because the process of brand building is the process of emotional docking by consumers. From the consumers understand the product identity, the habits of consumption, and to generate emotion and brand, and finally to cannot do without the brand, it is the product and brand relationship building process, but also to establish the relationship between the process and the process of consumers, but also the brand and consumer emotion. Therefore, only pay attention to the value of the product and the meaning of existence, especially the growth of tea enterprises, in order to make the brand more robust development.