many times, our website needs to be revised or rebuilt. Site revision or reconstruction purpose is very clear, is to provide a better quality of the content or services, give users a better user experience; the two is to optimize the website, improve website ranking in search engines. I don’t say that for the first goal. Now I’m here to analyze the first two purposes.
but a lot of the time, when we will find the site after revision, or reconstruction, great changes have taken place in the website ranking, a lot of good ranking drop, even included have greatly reduced. This is because search engines are very sensitive to web updates. A small change, sometimes even dress up Web pages, will cause great fluctuations in rankings. Therefore, in the website revision or reconstruction time, we must consider from the SEO angle, the new website should appear in what form. Especially in the revision of the time, but also can’t like a new site, then at this time also want to consider some of the site’s original keywords ranking.
so, how do you keep a good ranking after my website is updated or rebuilt? Gu Junjie is here to give you a few small tips:
1. First determine which of the older pages has a better ranking in the search engine. For these rankings better ", continue to use or change as little as possible.
two, try not to change the original site structure and web name. Because search spider in crawling your web site, or will be in accordance with its memory (CACHE), according to "original road" to find your web site. If the structure of your site changes a lot, spiders will get lost. Spiders don’t want to spend so much energy walking through mazes. Spiders don’t like to visit your site for a long time.
three, try to retain the structure and content of the old web site for a while after the new site is released. Link up on a new site on an old site. If the original article or content is no longer used, remember to use 404 pages to avoid a spider in a vacuum. For important web pages that have to be deprecated, use 301 to permanently turn to a new web page. In short, do not let spiders encounter web pages when you can’t find them.
four, remember to create a new sitemap. When the site is updated, it’s best to create a new XML map to tell the search engine that your site has been updated.
five, don’t be impatient, do not worry about personal gains and losses, to maintain a good attitude in the face of the search engine on your web site, the new audit. You know, when your website has a lot of new content or changes, search engines may take a long time to observe and analyze your website. The search engine will evaluate the correlation between your new content and the old content, the relationship between the links, and the contribution and impact of these new content to the main body of the site. It might cost a lot