Social networking success six elements identity is cornerstone, privacy is the key

Lead: U.S. tech blog

BusinessInsider recently wrote that Facebook Product Manager Paul · Adams (Paul Adams) for Google, has been engaged in a large-scale study, this study constitutes a cornerstone of Google’s social strategy, is also considered to be Google’s new social networking service Google+ inspiration.

below is the outline of the article:

in this study, Adams, taking American girl Debbie (Debbie) as an example, explored her personal social circle and analyzed the logic behind the Google+ circle. Debbie has lived in Losangeles, now living in San Diego, she has a lot of friends in the city two. Debbie is now in San Diego a swimming coach, responsible for training a group of 10 year old students.

in Losangeles, Debbie’s good friends work in a gay bar where they often share photos of their work on Facebook. Debbie liked the pictures very much and often commented on them. Debbie brought a number of small students also settled in Facebook, Debbie will also be added as a good friend.

Debbie occasionally realizes that these students may see pictures of friends at gay bars, and Debbie is very upset about it. The Facebook itself is not a problem, the problem is that Debbie’s life is very complex, originally offline unrelated people online is linked together. The essence of the problem is that the social networks we create online cannot be compared to the social networks we create offline. This has created many problems as well as many opportunities.

through this study, Adams summed up the six points: first, the social network is undergoing a fundamental change; second, real life social network; third, the relationship between people; fourth, the interaction between people; fifth, identity is the cornerstone of social networking; sixth, on privacy the user control is crucial to their data.

below is an outline of these six points:

: the first social network was originally used to contact the dynamic file, but has been gradually integrating social media, we are now seeing a man around the construction of the network, and the content of their profile with their access to different site flow. Social networks are fundamentally changing.

when we use a search engine every day, this is largely a static experience. We see millions of pages in search results, but we don’t see anyone else. Now we’re starting to see social interaction happening in search. People are getting more and more information from each other through the Internet rather than commercial information. In addition, they are more likely to find information about certain brands and products from friends rather than businesses.

second: we’ll notice what people do when they’re online

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