Share This!August in Walt Disney World: one way or another, you’re getting soaked!This past week in Central Florida has been one of extremes. Extreme heat: we had a Heat Advisory issued on Saturday. Extreme rain: multiple rounds of thunderstorms struck the parks on a few days this week, putting to bed our usual one-and-done storm style. Extreme quiet in the tropics: with no named storms since July 14, we tiptoe closer to a record-quiet four weeks of Hurricane Season.What has been influencing Walt Disney World weather, and what’s coming next? And what can we expect from the rest of hurricane season? A wet week around Central FloridaDeep moisture in the atmosphere has been consistent throughout the week. A westerly surface flow has also been in place, pushing early morning storms onshore along the west coast. This early start has given us some midday showers which push through quickly, leaving humid, hot, sunny conditions in their wake. Frequently we’ve seen either a line form west, near Interstate 75, and push through early, only to be followed by a second line in its wake.Nature loves a gondola. Rainbow after a heavy storm at Disney’s Hollywood Studios on Thursday, August 8, 2019.We’ve also had a few afternoons with storm development taking place directly over the WDW area, causing torrential rains as weak steering currents let storms sit stationary overhead.This led to some sidewalk and street flooding around the parks. This localized flooding is just the result of overwhelmed storm drains and usually the area recovers within twenty minutes or so, but it can make getting around flooded areas of the park pretty problematic. It’s also cause for some long waits in areas that don’t have much shelter. (I’m looking at you, outpost in a galaxy far, far away.) When the rain doesn’t let up, it’s almost impossible not to give up and just head out into the downpour. Maybe save something in the souvenir t-shirt budget for this exact predicament?It also rains on Batuu. Who knew?What’s coming this week in weather at Walt Disney WorldMore of the same? Probably. A high pressure ridge aloft stretches from Texas all the way across our region. With that ridge in place, our south/southwest flow will continue to bring tropical air across the warm west coast land, popping up storms as they reach our area. Late in the week, a trough could break up that ridge and possibly bring more organized rain to the area. Look for rain chances of about 50% each day, meaning about half of Central Florida should see some rain during the day. Walt Disney World Resort’s position in the west-central half of the region, sitting just above the I-4 corridor, will be a prime location for storms to develop and strengthen as they move in from the west.Late in the week, a stalled frontal boundary could fall into the area from north Florida, and this could amplify rain chances even more for next weekend. At the moment, expect at least scattered afternoon storms in the region every day this week, with a strong chance that they’ll affect the resort area directly.These slow-moving storms will produce heavy rainfall. This time of year, expect the kind of rain that soaks you through in under a minute. Expect the kind of rain you hear coming from around the corner, slamming on the sidewalks like an approaching parade. Some advice for your park days: if the sky suddenly gets cloudy and the wind begins blowing, don’t look up and say: “hmm, might rain.” Look around you and say: “time to go inside, right now!” This rain doesn’t start with a drizzle. It starts with a downpour.As the sultry wind continues to blow in from the bathwater-warm Gulf of Mexico, temperatures are going to remain high and humidity is going to remain oppressive. The early part of the week is expected to be hotter, with highs in the mid-90s and heat index readings of 102-107. By midweek, temperatures will slip back into the lower 90s… a little bit of a break!Remember, the hottest part of the day is really mid to late afternoon if the sun is out! Five o’clock with sun shining can be rougher than noon. At night, temperatures will only drop into the high seventies, and humidity will still make it feel like the 80s.Pretty, but sultry: after two rounds of storms at Disney Springs on August 9, 2019, it was still hot and humid. At two a.m.? Still hot and humid.Despite the oppressive humidity, mornings are always going to be your best choice for theme parks. This time of year, it’s not about how comfortable the weather will be. It’s about how much of the weather you can deal with.Tropical Weather UpdateTwo apparently opposing stats pop up this week in tropical weather. First, as long as nothing completely unexpected happens, the north Atlantic will clock in just the third July 15-August 15 period with no named storms in twenty years. This is a significant stat if only because August is the typical beginning of our peak hurricane season. Right now, the Atlantic basin is quiet. The Caribbean is quiet. The Gulf of Mexico is quiet. It’s all quiet and it’s expected to stay that way through at least Thursday.And yet, something is expected to change before the end of this season. This week, The National Ocean and Atmospheric Administration (NOAA) boosted its forecast hurricane numbers for the remainder of 2019. They’re now saying we should expect five to nine hurricanes as we enter the peak period of mid-August to late October.Their reasoning? The end of another El Nino cycle, the Pacific Ocean phenomenon which has massive influence on our atmospheric conditions. El Nino’s presence usually produces wind shear at key levels where hurricanes need room to grow. Without that wind shear, storms will be able to develop, and flourish, in the warm waters of the Atlantic.So going forward from this week, the tropical weather update might get a little more vital to your vacation planning. For now, though, everything is still smooth sailing.As long as you don’t mind rain!
Related Posts Tags:#enterprise#mobile The iPad isn’t just a hot new consumer device, it’s also an increasingly popular tool for business. Each week we take a look at the new or updated business apps for the iPad, and highlight trends in how tablets are being used in the enterprise.This week week we look at Yammer’s upgraded mobile app, project management apps for the iPad and new mobility upgrades from two enterprise content management providers.Bizness AppsThis week we coveredBizness Apps, a new tool for creating native Android, iPhone and iPad apps. It has a simple drag and drop interface for creating apps with photo galleries, menus, RSS feeds, Twitter streams, Wufoo forms, QR codes, coupons and other more. It costs $39 a month.ECM: OpenText and SpringCMOpenText added tablet support to its Web Experience Management product. Admins will now be able to create tablet-optimized versions of their content, including rich media, using WEM.Meanwhile, hosted ECM service SpringCM has added support for the iPad interface.Project ManagementThis week we did a round-up of project management apps for the iPad. Trackbot, a client for the agile project management software-as-a-service Pivotal Tracker is the clear reader favorite.YammerThis week Yammer, a microblogging and social network service for the enterprise, released a new version of its iOS app. New features include threaded discussions, private messaging, full Retina Display support and ability to view documents within the app.iPads are Hot, But Windows Still RulesWe write a lot about the rise of mobile devices in general and the iPad in particular. But it’s worth keeping in mind that Windows desktop still dominate both the consumer and enterprise markets. This week Business Insider put it in perspective by pointing out that Microsoft has sold more Windows 7 licenses since its release than Apple has sold iOS devices in the same period. 3 Areas of Your Business that Need Tech Now Massive Non-Desk Workforce is an Opportunity fo… klint finley IT + Project Management: A Love Affair Cognitive Automation is the Immediate Future of…
Daniele Dessena left Brescia’s 0-0 draw with Fiorentina on a stretcher and in tears, but Coach Eugenio Corini is hopeful “nothing’s broken”. Dessena risks suffering a similar injury to the double leg break that cost him the majority of his 2015-16 campaign, his right leg again caught in a collision with Erick Pulgar, but Corini was remaining upbeat. “There was some heavy bruising,” he told Sky Sport Italia after the game. “The lad got scared, given it was the leg he hurt a few years ago. “We’ll wait for the results of the tests, but the hope is that nothing’s broken.” The result, meanwhile, saw the Rondinelle halt a run of back-to-back defeats. “Fiorentina are a great team, we battled and we kept an important point at home, with less clarity and quality than we’d have liked but with character and the right spirit. “Dessena’s injury had an emotional impact on the team. We executed our game plan well, especially in the first half. “We also scored a goal, which was then disallowed. There were some potential openings for us, where we could’ve been more incisive. “We need to improve in our next few games. Our fixture list has been complicated so far, but my team have done well despite that. “We’ve dropped a few too many points away from home, the game against Bologna in particular. “The League will be difficult for all the teams fighting relegation, but we’ve shown that we can take our fight all the way to achieve our objective.” Watch Serie A live in the UK on Premier Sports for just £11.99 per month including live LaLiga, Eredivisie, Scottish Cup Football and more. Visit: https://subscribe.premiersports.tv/
The Indian contingent to the Montreal Olympics has returned empty-handed, thus establishing a dubious record after nearly half a century of participation. In fact, except for our small athletics team, no other member of the contingent performed creditably or even adequately. Our best bet for a medal till 1972-our hockey,The Indian contingent to the Montreal Olympics has returned empty-handed, thus establishing a dubious record after nearly half a century of participation. In fact, except for our small athletics team, no other member of the contingent performed creditably or even adequately. Our best bet for a medal till 1972-our hockey team proved the biggest disappointment.The track and field foursome in our 26 member contingent did exceptionally well. Sriram Singh, our representative in the 800 metres, ran the race of his life, clipping the Olympic record with a timing of 1:45:86 in the heats. This was also an improvement on his previous best time of 1:47:00. In the final he finished 7th achieving a career-best time of 1:45:77, thus becoming the fourth Indian to enter the final of an Olympic athletic event after Henry Rebello (1948), Milkha Singh (1960) and Gurbachan Singh (1964). His colleague, Hari Chand also bettered his previous best timing of 29:12:00 in the 10,000 metres, when he clocked 28:48:72, but this was not good enough to earn him a place in the final. T. C. Yohanan failed to give off his best due to a recurring foot ailment since the Teheran Asian Games, where he won the long jump event with a performance of 8.07 metres. At Montreal, he failed to reach the qualifying standard of 7.80 metres and finished 16th in a field of 33 contestants. Shivnath Singh, our marathon hope, ran a good race, but his lack of sufficient stamina let him down.In the absence of Dr Kami Singh, the performance of our shooters was positively pathetic. Randhir Singh finished a poor 21st in the Olympic trap shooting. Gurbir Singh Sandhu and Bhim Singh of Kota finished 56th and 67th respectively in the Skeet shooting event. Our boxers, S. K. Rai and C. C. Machiah joined the ranks of the also-rans and the lone weight-lifter, Anil Mondal, failed in each of his attempts. Our illustrious campaign in Olympic hockey which has fetched India seven gold medals, one silver medal and two bronze medals, fizzled out like a damp squib at Montreal. The performance of our hockey team came as a rude shock. From the elevated pedestal of World Cup Champions, the Indian team was reduced to the indignity of fighting for minor placings after suffering four defeats in a single Olympic tournament. India started well enough, beating Argentina by the convincing margin of 4-0. But the team gave a pathetic display against Holland, losing 1-3. Australia heaped further humiliation on India with an astounding 6-1 victory. Our sadly demolarized team managed to win against lowly Canada and Malaysia but by then the damage had been done.advertisementArgentina’s sensational triumph over Australia earned India a play-off against Australia for the right to enter the semi-final, but India revealed poor appreciation of this opportunity and lost to Australia in the tie-breaker. A dispirited India then lost to W. Germany in the match for deciding minor placings. India finished 7th, after New Zealand, Australia, Pakistan, Holland, W. Germany and Spain.It is ironical that Ajit Pal’s team, which had won the World Hockey Cup at Kuala Lumpur only last year, has proved a total flop this year. Several theories have been advanced for the poor performance of the Indian hockey team. The suggestion that the Indian team’s performance was due to unfamiliarity with the artificial turf is not valid, as Australia and New Zealand, who reached the final, also had no real experience of astro-turf. However, the decision to retain injured Govinda at the expense of promising Prabhakaran was a glaring mistake for which the officials accompanying the team-Manager R. S. Bhola and Coach Gurbux Singh-are largely to blame. Frequent chopping and changing in the forward-line also affected the rhythm of attack, thus imposing an additional burden on our half-backs. Centre-forward Ajit Singh was the weakest link in the chain. In fact, except Ashok Kumar all our regular forwards gave a below-par performance. Our full-backs, Aslam and Surjit, were easily rattled and in goal our regular keeper, Ashok Dewan, tended to be panicky. It has been reported that the team was riven by internal dissensions and lacked the willpower and the spirit to fight-back-a trait they possessed in plenty last year. Further, the team evidently suffered from a complacent attitude to the proceedings after their victory in the World Cup Championship at Kuala Lumpur last year.Today, hockey matches are mostly won by the corner-specialists. Gone are the days when ‘solo’ dashes by super-fast forwards like Harbinder and Balbir could change the trend of the game within a few minutes. Today it is the skill in the conversion of corners and penalty-corners which tilts the scales. Our specialists, Surjit and Aslam, have not proved worthy successors to Prithipal Singh. Holland has found a good successor to Kruize in youthful Litjens who topped the scorers’ list. Spain has Amat and Pakistan Munawar. Only Australian centre-forward Ronald Riley was able to score a few good field goals. Among the others, Ashok Kumar of India, Rashid and Shahnaz of Pakistan, Barry Maister of New Zealand and Browning and Charlesworth of Australia, impressed with their ball control, but not with their shooting ability. It is high time that India, who taught field hockey to the world, should rediscover hockey in the country. Of the 16 players, who represented India at Montreal, only reserve forward Syed Ali, reserve goal-keeper Chhetri and to a lesser extent Ashok Kumar gave glimpses of their talent. We should organize a nation-wide hunt for tapping budding talent at school-level and arrange good coaching and training for them.advertisementIt is also equally important that proper stress is laid on physical fitness and efforts are made to locate good athletes at the university level. Unless sports and track and field events are accorded the priority they deserve, we cannot hope to match the foreign countries in this field. It is indeed a shame for a nation of the size and population of India not to be able to produce any individual medal winner in world-class competition, while much smaller countries from Africa and Europe have produced a number of champions in various events. GDR’s is a case in point.Our athletes have shown their potential. With proper training and encouragement they can attain international status. The setting up of an independent Ministry of Sports would be the obvious panacea in this regard.
Send Regular UpdatesAfter you’ve thanked your donors, send them regular updates detailing the ongoing impact of their gift. They’ll be pleased to know that their donation is being put to good use and might even be inspired to give again! If yearly holiday appeals are the only time you contact your donors, chances are good that they aren’t feeling needed or cherished. So stay in touch—very close touch. Here’s how:Send AppealsWhen you first make the ask, let your supporters know why you need them. You can ask your donors to help in any way that they can and let them know how their help will lead to the achievement of your mission.Send Thank You NotesMake sure your thank you letter is timely and lets donors know what they can expect from your nonprofit in the future. Consider sending a second thank you note that asks for feedback and shows your continued appreciation. Send NewslettersNewsletters are a great way to describe what your organization has been doing. You can report on the impact of all donor contributions and help maintain your supporters’ interest. Don’t forget to remind your fans how important they are to you.RepeatRepeating this cycle of communication won’t annoy your supporters-it will make them feel involved in what you’re doing. To learn more about staying in touch with your supporters, check out our webinar Nonprofit 911: Turn First-Time Donors Into Repeat Donors with Tom Ahern and Jay Love.
Donors feel they have no connection to your charity.For your appeals to be effective, you must answer the question of “Why me?” Your need alone is not enough. You are competing with many messages and many appeals. Think about why your cause is personally meaningful to your audience. Here’s how to do it:Understand why your donors give. Invite them to tell you their stories to gain insight on what motivates people to support your programs. In-person events, thank you phone calls, and online surveys are all easy ways to collect this information.Segment and target appropriately. Don’t use the “spray and pray” method of marketing to win support for your cause. Segment your audience and tailor your messages to speak to each group. (Learn how you can appeal to your audience’s sense of identity.) In a recent review of U.S. Trust’s Insights on Wealth and Worth report on wealthy donors, The New York Times shared three key reasons why donors don’t give. While the report focused on those who have at least $3 million in investable assets, it’s not hard to imagine that these reasons are similar for donors of all income levels. Here are three reasons donors may opt not to give to your organization this December, and some ways you can address their concerns:Donors are concerned their gift will not be used wisely.If a donor is unsure about how their gift will be used or if there is any question that their gift will be put to good use, they’re not going to respond to your fundraising appeal. It’s critical that you let donors know the impact their gift will have. Here’s how to do it:Be clear about how their gift will be used. Give would-be donors tangible examples of how their donations will be used to address the problem you’re trying to solve. Let them know how their dollars will make an impact and be clear about the expected result. (More ideas on how to show the impact of a donation.)Show your results. Highlight what results have already been made possible by other donors and continue to report on your organization’s work. If it’s not easy to find stories and photos that illustrate your progress, donors may assume you have none to share.Share your ratings. Include your ratings and endorsements in your fundraising appeals, on your website, and in printed materials. These ratings reassure donors and let them know that you’re a reputable organization.Make your information readily available. Make your ratings, annual reports, program information and other financial reports easily accessible from your website. Don’t make potential donors have to hunt for the information that will help them make a decision about your cause. Be sure to also update your information on 3rd-party sites, like Charity Navigator and Guidestar, where many donors will go to research your charity. Donors don’t want to be on a “solicitation list.”I’ve heard many donors of all giving levels echo this sentiment, which means we’re not doing our jobs as fundraisers and marketers. It’s our responsibility to balance our fundraising asks with updates and other messages that give back to the donor. This ultimately goes back to the first two points: by being good stewards of donors who feel a connection to your cause, you’ll be creating a community of supporters who will welcome your updates, and even your next fundraising appeal. Here’s how to do it:Have a solid stewardship plan that focuses on building long-term relationships with your supporters. Go beyond a standard thank you letter to keep your donors up to date on the impact of their gift and make donors feel like part of your community. Pamela Grow has some great advice on how to create “wow” experiences for your donors that will make them look forward to hearing from you.Set clear expectations. Let donors know what to expect once they donate. Will they hear from you monthly? Should they expect to receive a newsletter in the mail? Be upfront about your communication frequency—and then make good on your promise.Put the control in the hands of the donor. Obviously, no one ever wants to have a donor opt out of their communications, but you must make it easy for them to do so if they come to that decision. By highlighting the fact that they can easily control their contact preferences, you’ll actually make donors feel more at ease about giving you their contact information. For more tips on connecting with donors this holiday season, don’t miss out on our next free webinar. I’ll be leading a session on how to create an effective appeal for the last few weeks of the year. I’ll share some great examples and take your questions. Here are the details:Free Webinar: Create Amazing Last-Minute Fundraising AppealsTuesday, December 10, 2013 at 1pm ESTRegister Now(Can’t attend the live session? Register anyway and we’ll send the recording of the presentation straight to your inbox!)
Content syndication outlet NewsCred has teamed up with Getty Images to create a new site, The Power of Visual Storytelling. The online guide (and accompanying whitepaper) boils down the essentials of effective imagery into four principles:Be authentic. With stock images and Photoshop, it’s easy to be fake. Allow your readers to connect with the human side of your work by highlighting candid photos that show the reality of your work. Your images don’t have to be perfect, but they do have to stir emotion.Excite the senses. Don’t avoid the gritty details that bring a story to life. Generic or too-glossy photos remove the personality from your subject. Choose or create images that make your audience feel like they can almost hear, smell, and touch the world you’re inviting them into.Evoke a familiar archetype. Tap into what resonates with your audience by creating a persona to connect with their experiences or aspirations. Remember: powerful characters are a must for any great story.Be relevant. To really connect with your supporters, your images and stories need to reflect the things that are immediate and real to them. This means that your outreach must be current and culturally sensitive to make an impact. The Power of Visual Storytelling offers more insight on each of these components, complete with stats and examples. As you’re creating your next campaign, try incorporating all four elements to command attention and draw your audience even closer to your cause. Want more storytelling ideas? Download our free guide: Storytelling for Nonprofits.
Does your nonprofit offer donors a recurring giving plan? If not, you’re leaving a lot of money on the table and ignoring some very dedicated supporters. Small monthly gifts can add up to a hefty sum at year end—maybe as much as four times your current donation rate. If you’re looking for a path to sustainable income, setting up a monthly giving program is the ideal way to get there.What is monthly giving?Also called recurring gifts, monthly giving plans simply allow donors to give a specified amount every month. It’s common in Europe, where donors are comfortable with the idea of “subscribing” to charities in the form of an automatic monthly credit card charge or electronic funds transfer (EFT). European nonprofits typically have 80% of their donors on a monthly giving plan.In a recent Nonprofit 911 webinar on recurring giving, only 24% of participants said their organization has a monthly giving program. We have a little work to do here, but recurring gifts are starting to gain momentum.Who are your monthly donors? Typically, monthly donors are what we’d call small givers, as in $100 or less per year. Unlike once-a-year donors, however, they’re super-committed and really care about your organization and its mission. They give automatically and usually with no end date. In fact, some organizations have monthly donors who’ve been giving that way for 20 years or more.Recurring gifts are great for reaching smaller donors who want to make a bigger difference but can’t write that $250 check. Many are happy to give just $10 or $20 per month, which is like writing a big check but shows even more commitment.Why is monthly giving so important?The primary benefit to recurring gifts, of course, is having regular income to sustain your nonprofit’s mission. You can count on a certain amount of money coming in each month and throughout your planning year. You’ll also get more money over time. Let’s say you have 100 one-time donors who each give $35. That equals $3,500 for the year. But when 100 people give $35 per month for a year? That’s $15,500 to benefit your cause. You’ve more than quadrupled your annual revenue!Another benefit: vastly improved retention rates. New-donor retention rates average less than 23%, meaning that only 23 of 100 first-time donors give again the next year. Of those 23 who renew their donations, you’ll typically retain only 61%, or 14 donors. Monthly giving programs, on the other hand, typically enjoy retention rates of 86% after one year and 95% after five years. The moral of the story: If you want to increase giving, build sustainable income, and improve retention rates, including a recurring gift option on your donation page is an absolute must. Adapted from Network for Good’s Nonprofit 911 webinar “How You Can Generate Long-Term Revenue from Recurring Giving” with Erica Waasdorp, president of A Direct Solution and author of Monthly Giving: The Sleeping Giant. Download the archived presentation.
Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis. He shared insight on how behavioral economics can affect nonprofit fundraising. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. Wait, what the heck is “behavioral economics”? Think about it as simply understanding the factors and situations that influence behavior and motivate people to take action. Many researchers have tested which scenarios prompt more charitable donations, many of which are illustrated in The Science of Giving.But behavioral economics isn’t only the territory of PhDs. Professor Kessler encourages all nonprofit marketers to consider themselves to be scientists and to use simple A/B tests as experiments in their fundraising laboratory to sort out what will drive their donors to give more.So, what are the principles that can affect fundraising for both small and large nonprofits? Here’s a quick overview of six common concepts and how you can use them in your fundraising strategy.1. Accountability & RecognitionWhat it is: This is the idea that if someone cares what other people think of them, they may give to appear more generous, responsible, or important.The research: Gerber, Green & Larimer (2008) showed that voter turnout in Michigan was affected when registered voters received a message that indicated other voters would be notified of their neighbors’ voting habits. In a different study, donors were found to give more when they were recognized as consistent donors to a fund.How to do it: Accountability and recognition are two sides of the same coin, with recognition being usually perceived as the more positive of the two. Offering public recognition for donors can inspire donors to give to achieve and maintain the recognition, and this same attention can influence others to give to gain the same status. Give donors a special status when you feature giving opportunities on your website, in your newsletter, and in upcoming appeals.2. Peer PressureWhat it is: In this case, the peer pressure comes from the simple power of the personal ask. If someone personally asks you to do something (especially in person or on the phone), you’re more likely to go along with the request to avoid embarrassment and disappointment, or to win praise.The research: Meer and Rosen (2009) showed that those who were called in addition to receiving a mailed solicitation were more likely to give.How to do it: In addition to your direct mail and email appeals, make sure you are calling or meeting with key supporters to make that personal connection and encourage them to complete their gift. Bonus: you’ll likely learn more information that will help you nurture the relationship or fix issues that may have prevented future giving.3. Social Information/Social ProofWhat it is: This is really peer pressure of a different kind. We take our cues on what to do to fit in (and avoid guilt) by looking to social norms–what other people are doing in the same situation.The research: Frey and Meier (2004) studied the decision to give to student funds at the University of Zurich. When students were told that historically more than half of students gave to the fund, they were more likely to also contribute. Shang and Croson (2009) also showed that when donors were told what others had contributed, it affected the size of their gift.How to do it: In all of your fundraising materials, make it clear that others support and value your work. Some of the easiest ways to show this social proof include: donation tickers and thermometers, testimonials and quotes from current donors, and charity ratings badges based on positive reviews of your work.4. Gift Exchange/ReciprocityWhat it is: A gift exchange happens when people feel obligated to repay gifts or return a favor, even if they know the gifts are intended to get them to take action.The research: Falk (2005) found that illustrated cards from street children in Bangladesh increased the relative frequency of donations.How to do it: Although address labels and totebags come to mind, get more creative when it comes to using the idea of reciprocity in your fundraising. Think about how your incentives or tokens of appreciation tie back to your mission and connect your donors with the end result of their gift. This could mean an exclusive tour of your facilities, a personalized note from a beneficiary, or a custom video from your volunteers. A gift exchange doesn’t need to be expensive, it just needs to be sincere.5. Identifiable VictimWhat it is: When our minds turn to statistics or large numbers, we tend to think about problems in abstract, and feel less connection to them. To be inspired to give, donors need to be able to connect with your ask on a personal and emotional level.The research: Small, Loewenstein and Slovic (2007) discovered that highlighting an “identifiable victim” made donors give twice as much as when donors were presented with an abstract story or “statistical victim.”How to do it: We’ve written a lot about this phenomenon on this blog, but essentially it all boils down to focusing on one person to illustrate the human impact of your issue. Tell a compelling story that donors can comprehend, and they’ll be moved to give.6. Donor IdentityWhat it is: We tend to think of ourselves in a certain way or with certain ties to our social groups, community, or experiences. Therefore, when we are reminded about the identity, we are compelled to act in ways that feel consistent with it.The research: Kessler and Milkman (2015) showed that when donors were reminded of their identity as previous donors, they were more likely to give again.How to do it: In your fundraising appeals, invoke the idea of your donors’ identity to make your ask feel more relevant and personal. This might mean underscoring their connection to a certain neighborhood in your community, a specific alumni group, or a special factor that binds them to your cause.Want more ideas on how to implement these concepts into your fundraising communications? Check out our guide onHow to Make the Case for Giving or enroll in The Ultimate Donation Page Course.
ShareEmailPrint To learn more, read: Posted on August 8, 2012Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Earlier this week, the Huffington Post shared a story on their Global Motherhood Blog, Maternal Health in the Mobile Age, that tells the story of one community health worker, Pushpa, in rural India who was recently introduced to a new mobile-based platform that aims to help her meet the maternal health needs of the growing population she works with.From the story:She then travels for close to two hours, often walking about five kilometers by foot in the hot tropical sun, to pass this information down to a health facility. Over the years, as the number of families in Pushpa’s village increased, she had to walk longer distances, and check on more mothers. Now, Pushpa agrees that her job has become more challenging and that she sometimes forgets. She knows she needs another way to keep track of the numbers, and to make sure that she can still look after every mother. With the help of the Maternal Health Reporter, a mobile-based platform developed by Global Health Bridge, Pushpa is able make this hope a reality.Read the full story here.Learn more about Global Health Bridge–and their work to improve maternal health in Jamkhed, India.Share this: