In love with Amazon? It’s just a marriage of convenience

first_imgSo, we continue to pay our membership and enjoy the benefits of the club, but for the most part we take no pride in our membership. Rather it is viewed as evidence that we have succumbed to the inevitable, that we’re not a free thinker, that somehow we’ve sold out.  Andrew BusbyAndrew Busby is co-founder of SafePrem Solutions Opinion We’re in love with the ease and convenience of Amazon, not the brand (AFP via Getty Images) Also Read: In love with Amazon? It’s just a marriage of convenience But all that is to ignore one thing: we’re in love with the ease and convenience of Amazon, not the brand, with which we will only ever enjoy a platonic relationship. We save our intimacy for others. Main image credit: Getty I’m sure you recognise those lyrics from the 1975 hit “I’m Not In Love” by 10cc — which was precisely 20 years before Amazon was launched onto an unsuspecting world. I’m not in love with Amazon, obviously, because what’s there to love about a technology company? Like most of its users, I ignore the stories of poor working environments, unrelenting pressure on employees, the fact that its founder boasts a net wealth bigger than most countries’ GDP. Similarly, I try not to notice that its customer insights and attempts at personalisation are, at best, rudimentary. by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May LikeDaily FunnyFemale Athlete Fails You Can’t Look Away FromDaily FunnyNoteableyJulia Robert’s Daughter Turns 16 And Looks Just Like Her MomNoteableybonvoyaged.comThese Celebs Are Complete Jerks In Real Life.bonvoyaged.comBeach RaiderMom Belly Keeps Growing, Doctor Sees Scan And Calls CopsBeach RaiderJustPerfact USAMan Decides to File for Divorce After Taking a Closer Look at This Photo!   JustPerfact USABleacherBreaker4 Sisters Take The Same Picture For 40 Years. Don’t Cry When You See The Last One!BleacherBreakerMisterStoryWoman files for divorce after seeing this photoMisterStoryPost Fun25 Worst Movies Ever, According To Rotten TomatoesPost FunFinanceChatterViewers Had To Look Away When This Happened On Live TVFinanceChatter If only we’d known then what we know now.  But hey, who am I to criticise Amazon? After all, I’m a Prime member, just like the next person. And the next. And the next. Just like the other 150 million people worldwide who bring in annual revenues of £19bn for the company. Who’d have thought it, paying for the privilege of buying from a retailer. It’s like John Lewis or Harrods charging an entrance fee at the door. We’re in love with the ease and convenience of Amazon, not the brand (AFP via Getty Images) Tuesday 11 August 2020 6:23 am This means that our loyalty is fickle. The moment Amazon stops offering exactly what we want, we will abandon it without a second thought. Its fundamentals are unstable, its future insecure. Back in 2018, Amazon tycoon Jeff Bezos predicted that his own corporate titan would eventually fail. There seems little evidence of that at the moment — in fact, his reach is growing bigger still. With Amazon Fresh same-day grocery delivery now available and the prospect of 30 Amazon Go stores opening up in the UK, including on London’s Regent Street, Amazon looks set on ever greater domination. center_img And so Jeff Bezos was right: ultimately, Amazon will fail. So I keep telling myself I’m not in love — but of course I am. Hopelessly, head over heels. Because, well, it just works.  whatsapp Except, of course, she doesn’t. It’s a gimmick, it’s convenient, but it’s surface-level at best. In love with Amazon? It’s just a marriage of convenience Show Comments ▼ More From Our Partners Florida woman allegedly crashes children’s birthday party, rapes teennypost.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comConnecticut man dies after crashing Harley into live bearnypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.comPolice Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgBill Gates reportedly hoped Jeffrey Epstein would help him win a Nobelnypost.comMatt Gaetz swindled by ‘malicious actors’ in $155K boat sale boondogglenypost.com980-foot skyscraper sways in China, prompting panic and‘Neighbor from hell’ faces new charges after scaring off home buyersnypost.comUK teen died on school trip after teachers allegedly refused her pleasnypost.comI blew off Adam Sandler 22 years ago — and it’s my biggest regretnypost.comWhy people are finding dryer sheets in their mailboxesnypost.comKiller drone ‘hunted down a human target’ without being told tonypost.comKamala Harris keeps list of reporters who don’t ‘understand’ her: We’re in love with the ease and convenience of Amazon, not the brand (AFP via Getty Images) Also Read: In love with Amazon? It’s just a marriage of convenience In some ways, the expansion seems a smart move. Grocery is Amazon’s next frontier and it won’t fully crack that market without a physical presence. Also, it will not have escaped the notice of those at the top that the trend now is for working from home and hyper-local shopping. If those habits become embedded, expect an Amazon Go store on a corner near you in the not so distant future. Share Because, while I don’t like to admit it, I do have an intimate relationship with Alexa, who can fulfil my every desire, 24-7. She knows me better than anyone else I know. That’s what I value. And just becauseI call you upDon’t get me wrong, don’t think you’ve got it madeI’m not in love, no no, it’s because…. City A.M.’s opinion pages are a place for thought-provoking views and debate. These views are not necessarily shared by City A.M. whatsapplast_img read more